Made in Britain awards - Best food producer in Britain

Made in Britain awards - Best food producer in Britain

LOCAL FARM SHORT LISTED FOR FIRST COUNTRY LIVING AND WAITROSE MADE IN BRITAIN AWARDS

Caroline Watson of Yew Tree Farm Heritage Meats from Coniston has reached the finals of the inaugural Country Living and Waitrose Made in Britain Awards. One of only 18 businesses from more than 200 food and drink producers that entered the Awards, Yew Tree Farm Heritage Meats is hoping to be selected as one of the five Made in Britain Food Producers of the Year at the Awards Ceremony on Friday 5th September.

Each of the selected five Made in Britain Food Producers of the Year will have the chance to see their product on the shelves in local Waitrose branches, have their product on display at the Country Living Christmas Fair 2008 (12 – 16 November) and will also receive £5,000 from Waitrose to develop their business. One of these talented producers will also be named overall Made in Britain Food Champion of the Year and will receive an additional £5,000. In addition, all winners and finalists will be featured in a special booklet, free with the October 2008 issue of Country Living magazine, on sale Monday 15th September.

Caroline Watson of Yew Tree Farm Heritage Meats said “We’re absolutely thrilled to have reached the finals of the Made in Britain Awards. As a business through our farm and our tea-room, we celebrate regional and British products so to be celebrated ourselves is delightful.

A farm based meat business producing the finest quality rare breed meat in an environmentally friendly way, Yew Tree Farm Heritage Meats was founded on a dream to make traditional farming with native breeds a financially viable option.

Graham Cassie, Senior Buyer Local & Regional Sourcing, Waitrose, said “We have a longstanding passion for authentic local and regional foods as we believe their producers are crucial to sustaining rural economies, producing outstanding high quality foods and forming an important part of our nation’s food heritage. Through our Local and Regional Sourcing Initiative we already have over 1,400 high quality Regional foods stocked in stores near where they are produced. We are looking forward to seeing the winners from the first Made in Britain Awards sitting proudly on our shelves - giving Waitrose customers the opportunity to discover and savour some of the country’s unique specialities.”

Country Living magazine Food & Drink Editor Shona Crawford Poole, a Made in Britain Awards judge adds, “The high quality of the entries for these inaugural Awards made judging a really exciting process and there was unanimous appreciation for all the products who’ve reached the final stage. We tasted some really wonderful foodstuffs. The endeavour and creativity of so many artisan producers was an inspiration and a sure indication of the health of this sector of the food and drink industry. We’re delighted that Yew Tree Farm Heritage Meats has reached the finals and wish Caroline the best of luck going forward with her business.”

Country Living’s Made in Britain series, celebrating the cornucopia of good food being produced around the country, appears in the magazine every month. You can learn more about the Made in Britain campaign and find out who the winners are in the Country Living tent at the Burghley Horse Trials (4 – 7 September).

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For further information, interview requests and images, please contact:

Philippa Taylor, Grand Union PR Ltd, Tel: 01442 824844/07866 480700 philippa@grandunionpr.com

Notes to Editors:

About the awards:
The Country Living and Waitrose Made in Britain Awards are open to any producer, provided they employ no more than 10 permanent full or part-time employees and have an annual turnover of less than £2 million.

About Waitrose:
Waitrose has 190 branches across Britain, dedicated to offering quality, value and customer service. The retailer and its sister company, John Lewis, have taken the two top slots in the Which? Magazine Consumer Satisfaction Survey for the last three years and Waitrose has scooped more major wine awards than any other supermarket.

Co-owned entirely by the 69,000 'Partners' who work for the John Partnership, Waitrose combines the convenience of a supermarket with the expertise and service of a specialist shop. Waitrose is dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. (www.waitrose.com)

About Country Living Magazine:

Country Living Magazine is the top-selling country lifestyle magazine and is published by the National Magazine Company. The monthly magazine has a circulation of 195,159, a readership of 850,000 and is edited by Susy Smith.

Based in the heart of the Lake District

YEW TREE FARM, Coniston, Cumbria, LA21 8DP|Telephone: 015394 41433 | 07753 957150|Email: info@heritagemeats.co.uk